WestJet Cares for Kids supports Big Brothers Big Sisters with fundraising, alumni relations and volunteer recruitment. Most directly beneficial to children is the WestJet Reconnection program which re-unites current Little Brothers and Little Sisters with loved ones living in distant parts of the country.

In 2013, Big Brothers Big Sisters of Canada will hold its Youth Leadership Summit in Ottawa. The event which coincides with Big Brothers Big Sisters 100 year anniversary will gather dozens of former Little Brothers and Little Sisters from across Canada for learning and teaching. This landmark conference will be made possible through WestJet's financial and in-kind sponsorship.

Big Brothers Big Sisters of Canada is the leading child and youth serving organization providing mentoring programs across the country. They offer the traditional one-to-one Big Brothers Big Sisters matching program and a host of other innovative and successful programs, including in-School Mentoring; Go Girls! Healthy Bodies, Healthy Minds and Game on! Eat Smart, Play Smart, Live Smart. Big Brothers Big Sisters of Canada has approximately 122 local agencies in over 1,000 diverse communities across the country. Big Brothers Big Sisters of Canada services 33,500 children across Canada.

To learn more about Big Brothers Big Sisters Canada please visit their website www.bigbrothersbigsisters.ca.