Our partner Boys & Girls Clubs of Canada has become BGC Canada!
Not because it’s shorter or catchier. Not because it’s trendy. Because BGC Clubs across the country open their doors to all kids and teens and they knew it was more important than ever to make sure their brand reflected that.
Removing gender from their name modernizes the BGC brand and echoes the inclusive practices they’re known for, without straying too far from their over-a-century history and national brand awareness. And the new branding embraces the fact that they serve young people of all ages, backgrounds, and identities.
For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, their Clubs provide life-changing programs and services for young people of all ages at 775 locations nationwide.
For more information visit bgccan.com.