Missing Children Society of Canada

  1. Home
  2. About us
  3. Community Investment
  4. WestJet Cares for Kids
  5. Missing Children Society of Canada

How we support

There are over 41,000 children reported missing children in Canada every year; that’s the equivalent of one child every 11 minutes.

Since 2004, WestJet has helped the Missing Children Society of Canada (MCSC) continue the search for missing children:

  • by providing gifts of flight to the charity's investigators.
  • by supporting family reunifications – in May 2014 two young siblings were reunited with their searching family in BC after 16 long years. The brother and sister were abducted at the ages of 5 and 2, and stolen away to the US. MCSC, partnered with authorities in Canada and the US, located the children. Known for being fast-acting and caring, WestJetters worked to ensure that the two children were reunited with their family and had the best flight experience possible.
  • by participating in CodeSearch™; a smartphone app that instantly notifies WestJetters if there is an urgent child search alert in their area. Wherever WestJetters are in the country, they are able to have instant access to information about missing children in that area and receive geo-targeted push notifications if there is an Urgent Child Search Alert issued by law enforcement.
  • by providing resources and volunteers to MCSC each year, for events such as the annual "Raise Hope" event held every May leading up to National Missing Children's Day on May 25th.


On May 25, 2016, International Missing Children’s Day, WestJet encouraged WestJetters and our guests to help grow MCSC’s Most Valuable Network by 45,000 – one new user for each reported missing child. To achieve this, we promoted the Most Valuable Network on our WestJet social channels and asked WestJetters to have conversations and make announcements to invite our guests to join the network. As a result, WestJet’s call to action proved not only to be incredibly successful, but it now holds the record for being the single largest one-day increase of donated feeds to the MVN since its launch in 2012. The impact of this increase of donated feeds is that an additional 760,000 eyes and ears in the community are ready and willing to assist in finding a missing child.

About Missing Children Society of Canada

For 30 years the mission of the Missing Children Society of Canada (MCSC) has been to return children to a safe haven and to reunite families. MCSC provides support and comprehensive programs to serve families and law enforcement in the critical hours after a child goes missing. Whether a child has been missing for 15 minutes or 15 years, MCSC is there to continue the search. MCSC serves the nation through professional investigation, family support and their search program.


Visit mcsc.ca  for more information.

Connect with Missing Children Society of Canada