London Eye

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At 135m, Coca-Cola London Eye is the world's largest cantilevered observation wheel. It was conceived and designed by Marks Barfield Architects and was launched in 2000. It has already won over 85 awards for national and international tourism, outstanding architectural quality and engineering achievement. Visit the 4D cinema experience either before or after your ride. This is a groundbreaking three-minute 3D film with spectacular in-theatre effects including wind, bubbles and mist which add a breathtaking fourth dimension.