WestJet names Natalie Farand, Vice-President, Guest Experience

By WestJet | | 2 min read

WestJet announces Natalie Farand as its new Vice-President, Guest Experience. Reporting to John Weatherill, Executive Vice-President and Chief Commercial Officer, Natalie will champion a new structure for guest experience innovation, design and delivery.  

“I am thrilled to announce the appointment of Natalie, whose commitment to developing her team and supporting evolving business needs throughout the pandemic and as we move towards recovery has been instrumental,” said John Weatherill, Executive Vice-President and Chief Commercial Officer. “Leading the Guest Experience team, Natalie will champion our collective commitment to our guests and focus on building trust through consistent product and service delivery.”

Throughout the past seven years, Natalie has led many digital functions at WestJet including eCommerce, User Experience and most recently, Digital Marketing and Analytics.

Natalie Farand, Vice-President, Guest Experience Natalie Farand, Vice-President, Guest Experience

 Natalie has a track record of leading high-performance teams, responsible for delivering best-in-class digital experiences for WestJet’s guests.

“In 2016, Natalie introduced the User Experience discipline to WestJet, reinforcing our collective focus on the voice of our guests,” continue Weatherill. “As we begin reconnecting Canadians and strengthening our network, I am confident that alongside Natalie’s incredibly strong Guest Experience team, she will successfully deliver a consistent experience for our guests at the right time, every time.”

“As we transition into recovery and reconnecting Canadians to their friends, family and preferred destinations, there is no better time to redefine our guest experience by reflecting on all that has made WestJet what it is today – our service of care,” said Natalie Farand, Vice-President, Guest Experience. “I am proud to be leading and growing a team of diverse professionals that value collaboration, transparency, and are dedicated to serving the evolving needs of our guests as they begin to travel with confidence once again.”

Prior to joining WestJet, Natalie worked on marketing and digital strategy for well-known companies such as Procter & Gamble, Danone and Heinz, with experience across design, product development, content automation and acquisition disciplines.