Natalie has a track record of leading high-performance teams, responsible for delivering best-in-class digital experiences for WestJet’s guests.
“In 2016, Natalie introduced the User Experience discipline to WestJet, reinforcing our collective focus on the voice of our guests,” continue Weatherill. “As we begin reconnecting Canadians and strengthening our network, I am confident that alongside Natalie’s incredibly strong Guest Experience team, she will successfully deliver a consistent experience for our guests at the right time, every time.”
“As we transition into recovery and reconnecting Canadians to their friends, family and preferred destinations, there is no better time to redefine our guest experience by reflecting on all that has made WestJet what it is today – our service of care,” said Natalie Farand, Vice-President, Guest Experience. “I am proud to be leading and growing a team of diverse professionals that value collaboration, transparency, and are dedicated to serving the evolving needs of our guests as they begin to travel with confidence once again.”
Prior to joining WestJet, Natalie worked on marketing and digital strategy for well-known companies such as Procter & Gamble, Danone and Heinz, with experience across design, product development, content automation and acquisition disciplines.