The WestJet Group today announced the return of Bob Cummings to the airline’s Executive Leadership Team as President of Swoop, WestJet’s ultra-low-cost carrier. Cummings will begin his role on Monday, April 18, 2022.
“I am delighted to welcome Bob back to the WestJet Group to lead Swoop through this pivotal time for affordable air travel in Canada,” said Alexis von Hoensbroech, Chief Executive Officer, the WestJet Group. “Bob’s passion and knowledge of the ULCC market, his strength in leading high-performing teams and his impressive track record with the WestJet Group, will ensure that Swoop continues to lead the way in providing Canadians with access to ultra-low fare travel.”
“Swoop was created to make travel affordable and accessible for the most price-conscious travellers, and as we continue to expand and offer more schedule options, people can book with confidence when choosing our Canadian, ultra-low-cost airline,” said Bob Cummings, President of Swoop. “I am elated to return to The WestJet Group’s leadership team and am looking forward to working alongside Swoopsters to bring more choice, lower fares and certainty to the market.”