WestJet announces partnership with Plug and Play
In conjunction with Digital Day, WestJet launched an expansive partnership with Plug & Play, which will leverage the Silicon Valley based company’s Travel and Hospitality program to enable artificial intelligence and machine learning across the airline’s business.
“In our expansive travel and hospitality industry, access to start-ups is integral for success and working with Plug and Play will enable us to leverage many innovative solutions in market at faster speeds,” said Christian Novosel, WestJet Chief Digital Officer. “As we focus on the radical digitization of our airline, this new partnership will accelerate driving efficiencies and cost savings, through artificial intelligence and machine learning driven automation efforts, as well as improving guest experience across all touchpoints, as we expand our business and global network.”
Plug and Play runs accelerator programs in over 20 industries worldwide. WestJet will join alongside more than 30 partners in the Travel and Hospitality program and in Alberta’s Sector Agnostic AI/ML program that launched in early 2022. Throughout the programs, WestJet will work one-on-one with entrepreneurs and provide mentorship, business development, and potential funding to the startups.
“Plug and Play is excited to partner with WestJet in both our Silicon Valley and Alberta, Canada programs. By leveraging our global reach, we aim to engage the best startups from around the world, and in our own Albertan backyard, to provide innovative solutions that can be leveraged by Westjet.” said Kevin Dahl, Director of Plug and Play Alberta.