WestJet launches digital transformation with arrival of Chief Digital Officer, Christian Novosel

By WestJet | | 2 min read

As WestJet continues to focus on its new strategic direction and position itself for near and long-term success, the airline continues to invest in enterprise-wide digital products and solutions for its guests and people.  

“Digital and technological innovation will be foundational to our success as we look to improve our guest and employee experience and return WestJet to our cost-conscious roots,” said Alexis von Hoensbroech, WestJet Chief Executive Officer. “At this pivotal time in recovery, we are investing in strategic areas of our business and Christian’s role as Chief Digital Officer will be critical as we bolster our commitment to digital innovation and deliver better options for our guests.”

Novosel joins WestJet with almost 20 years of aviation experience, most recently serving as Head of Corporate Development and Chief Data Officer for Austrian Airlines. In this role, he established the airline’s centralized digital team and led several strategic and innovative processes to implement digital solutions across the organization.

Christian Novosel, Chief Digital Officer

“This is an exciting time for Canadian aviation and WestJet’s commitment to digital innovation will set the airline up for success as it emerges from the pandemic,” said Christian Novosel, WestJet Chief Digital Officer. “I am thrilled to be joining WestJet and an exceptional team of individuals to further enhance the airline’s operational efficiency as well as the employee and guest experience.”

Christian’s breadth of experience in aviation and impressive track record in digital transformation will strengthen WestJet’s digital portfolio and as WestJet’s Chief Digital Officer, Christian will be responsible for the digital transformation of the WestJet Group. This includes responsibility for the airline’s digital roadmap, data science, advanced analytics and business intelligence agenda. In addition, Christian will lead the delivery of WestJet’s digital products including, website and guest apps, and direction of all major projects through the airline’s Group Project Management Office.