Airline elevates guest experience to new heights with announcement of newly created role of Vice-President, Experience Management As WestJet’s new strategic direction and ambitious growth plans take flight, the airline is more committed than ever to improving in areas across the travel journey to ensure that no matter the destination, every WestJet guest’s travel experience is both seamless and connected. “We were reminded this past holiday season just how fragile the aviation ecosystem is across Canada and the role we as an airline play in safeguarding the travel plans of our guests,” said Alexis von Hoensbroech, Chief Executive Officer, the WestJet Group. “At WestJet, our priority is to provide our guests with a seamless and enjoyable travel experience and this year, our commitment is returning WestJet to the friendly, reliable, affordable airline that Canadians know and love.” As WestJet embarks on its new strategic direction, the airline’s newly launched Operational Excellence program will encompass the strategy and re-design of the guest experience across all touchpoints of the travel journey with a strategic focus on digital enhancements, IT infrastructure management and operational resilience. “Whether it is a disruption to a guest’s travel plans, a delayed bag, or how we communicate, we are making investments across our business to better improve on self-serve functionality, guest communication and providing WestJetters across our organization with the tools they need to best assist our guests when they need us most.”