In addition to providing support to families, the David Foster Foundation also strives to increase public awareness about the importance of becoming a registered organ donor. On February 25, 2015, WestJet and the David Foster Foundation created a public awareness campaign reaching those guests travelling in domestic airports across Canada to talk about the importance of organ donation. Volunteers from coast to coast came out to raise awareness for the very important cause. A custom luggage tag was placed at WestJet check in counters free for any guest travelling during the month of February.
In 2014, WestJet hosted the David Foster Foundation Miracle Gala & Concert in support of the David Foster Foundation. The Miracle Gala & Concert serves as the main fundraising event to generate the funding required to continue supporting Canadian families with children undergoing pediatric organ transplants. Watch the WestJet hangar transform for the event.