Giving back to our communities.
We strongly believe in giving back to the communities we serve. In April 2013, we celebrated Big Brothers Big Sisters of Canada's 100 years of service in Canada by flying 100 Little Brothers and Sisters to Ottawa to participate in their National Youth Summit. The year also marked Make-A-Wish Canada's 30th anniversary, which we were proud to help celebrate.
WestJetters have contributed to Missing Children Society of Canada's efforts, and in October, we supported the Canadian Breast Cancer Foundation with the proceeds from sales of special pink pins and earbuds. In December 2013, WestJetters across Canada spread holiday joy by hosting special parties for local Boys and Girls Clubs, and took 16 youth from across Canada on our inaugural flight on the Magic Plane for a Christmas trip to Orlando, FL.
We were also overwhelmed by the more than 35 million views our December 2013 Christmas Miracle online video received. We were excited to showcase WestJet's caring spirit across the world.