Becoming more relevant by offering more to more customer segments.
Fare bundles enable us to keep fares low by only charging guests for the services they want, while at the same time offering high-value services (such as no change fees, priority security screening and advance boarding) that appeal to our growing business segment. Our growing business products, such as Plus, give our guests options for increased flexibility, comfort and convenience.
We are pleased with the full launch of fare bundles and Plus in the summer of 2013, and with how our guests have embraced these products. In 2014, we will continue to and make enhancements to fully optimize the value we offer to our guests.
See president's message to shareholders for cautionary note regarding forward-looking information.