Technology initiatives include enhanced mobile website and launch of the WestJet app.

We completed our $40 million IT transformation effort in 2013 and are leveraging our new systems to begin delivering on these improvements; early results have shown substantial success.

WestJet's website is now much easier for our guests to use, with many more features, including the ability to make car rental and hotel reservations and buy insurance. Combined with our seat reconfiguration, we are able to offer our guests the benefits of accessing bundled fares through westjet.com.

More than one million notices are sent to our guests each month, which are personal notifications with helpful information about their flight booking, reminders to use mobile check-in, and status updates on their flight. In November, we introduced our first mobile app for Android devices. An app for Apple devices will be available in early 2014.

We will continue to make the most of our new technologies in 2014, bringing even more choices and a more customized experience to our guests.


See president's message to shareholders for cautionary note regarding forward-looking information.

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