The CLO is a newly created role for the airline, responsible for the execution of growing WestJet’s loyalty program, products, services and partnerships through innovation and leadership.
“As WestJet transitions from recovery to expansion, the airline is making significant investments in its already successful loyalty program, and I am thrilled to be joining the team at such a pivotal moment in time,” said Schuster. “As WestJet builds back stronger, there is incredible runway in front of WestJet Rewards and we will be working to bring guests more benefits and privileges through exciting and innovative loyalty enhancements. I am pleased to be joining WestJet’s high performing loyalty team alongside d’Arcy Monaghan, WestJet Vice-President, Loyalty Programs and I look forward to working with him and the team to take our program to new heights.”
About WestJet Rewards
Members of the WestJet Rewards program earn and redeem WestJet dollars on flights, vacation packages, and more. Members can maximize their earning power by adding a WestJet RBC® World Elite Mastercard‡ to their wallet and turning everyday purchases into WestJet dollars. WestJet Rewards Platinum, Gold and Silver members enjoy free checked bags, seat selection, lounge access, priority airport services, complimentary upgrades and more.