Missing Children Society of Canada

Each year thousands of children and youth are reported missing in Canada. In 2024 alone, more than 32,000 reports were filed — yet only eight of those cases met the criteria for an AMBER Alert.

That is where the Missing Children Society of Canada (MCSC) steps in — and where WestJet is proud to play a vital role.

For nearly two decades, WestJet has supported MCSC’s mission to help return missing children to safety. From contributing flights that enable on-the-ground search efforts and critical family reunifications, to empowering our people to volunteer and raise awareness, we’re committed to being an active partner in this life-changing work.

In today’s digital world, the key to finding missing children lies in fast, widespread mobilization — and MCSC has created a tool that makes it possible for all of us to help.

MCSC Rescu is a secure web-based app that allows users to:

• View active cases across Canada
• Receive real-time alerts for missing children in your area
• Submit anonymous tips directly to investigators

You too can help bring missing children home.

Visit rescu.mcsc.ca to register your phone and join Canada’s digital search party.

At WestJet, we are committed to positively impacting the health and well-being of children and youth in Canada. Between 2007 and 2022 we donated over 100,000 flights to our charitable partners through our WestJet Cares for Kids program. The continued support of our guests who travel with us makes all this possible, and we remain tremendously grateful.

Each year, WestJet marks International Missing Children’s Day by encouraging WestJetters and guests to help grow Missing Children Society of Canada’s Child Search Network. We promote the Child Search Network on our channels and ask WestJetters to engage in meaningful conversations and invite guests to join. 2016 was a particularly successful year as the efforts of WestJetters resulted in an additional 760,000 users joining the Child Search Network — the largest single-day increase since its launch in 2012.

The Missing Children Society of Canada’s purpose is to help return missing children to a safe environment. Established in 1986, the organization has evolved from distributing posters to embracing the latest technology to help police in the search for that child and return them home. They also enlist the help of other professionals in the search of missing children and work with traditional media and online/social media to bring public awareness to cases of missing kids. In addition, they provide affected families with knowledge and resources throughout the search and reunification.

All of their programs are free, ensuring all families in need of help receive it, regardless of their financial situation. With an in-house team of former police investigators, they work with federal and municipal police departments as well as international police in the search for missing children in the case of stranger abductions, parental abductions, disappearances and endangered youth cases.

"MCSC is honoured to be a WestJet Cares for Kids Charitable Partner, and receiving the gift of flight has been instrumental in our mission at the Missing Children Society of Canada. The gift of flight provided by WestJet has been a game-changer, enabling rapid and efficient mobilization in our search efforts across the country. It's not an overstatement to say that without WestJet's support, reaching our goals and reuniting families would not have been possible. Their commitment enhances our operational capabilities and echoes a profound dedication to community welfare and child safety. We are deeply grateful for this support, which resonates powerfully with our mission and values."
— Missing Children Society of Canada Chief Executive Officer Amanda Pick