WestJet has a clear runway for growth.
We are moving forward with an ambitious growth plan that will create a stronger and more resilient low-cost airline, with a renewed commitment to our roots to create more affordable travel choice for all Canadians. We are dedicated to growing our airline with a commitment to reliability, operational excellence, and making our guests and our people central to everything we do.
Our strategic pillars
WestJet was founded on the idea of improving air travel and making it affordable for Canadians. Our strategy focuses on key pillars that renew this commitment and drive growth.
Building a reliable and modern carrier
Enhance WestJet’s reputation as a friendly, reliable and modern carrier.
Driving economic growth
Significantly grow our presence and network in the West and increase connections for Eastern communities to transcontinental and leisure routes.
Leaning into leisure
Invest further in leisure and sun flying as a priority across Canada.
Investing in technology to improve guest experience
Invest in technology and radical digitalization to improve our guest experience and simplify internal processes to ensure meaningful and engaging jobs for our people.
Redoubling efforts to maintain our successful and highly productive low-cost structure and culture and ensure relentless competitiveness and affordability for our guests.
Building the modern fleet of tomorrow
The WestJet Group's fleet, with an average age under 10 years, is among the youngest of established North American carriers. The fleet consists of approximately 170 aircraft, with 110 737s.
To match our commercial priorities, WestJet is reallocating its existing widebody 787 Dreamliners to the West and temporarily pausing further investment into additional Dreamliners, at this time.
WestJet’s regional fleet of De Haviland Q400 aircraft will shift to Western Canada, removing complexity from operations, and prioritizing the airline’s commitment to enhance Western Canada’s connectivity.
With lower fuel consumption, reduced emissions and one of the lowest costs per seat among mid-range aircraft, our 737-10s will be a key driver of our long-term growth, keeping flights affordable and more sustainable for Canadians, as we grow.
Growing our network in Canada
Over the long run, we will be growing at all the airports we actively serve in Canada. Our 2023 plan is the first step towards achieving that goal. Our runway is clear for takeoff and we’re proud to share our next steps, which include:
- Significantly growing our presence and network in the West, fostering our undisputed status as the home-team carrier of Western Canada. As a national airline, we will still maintain a substantial presence in the Eastern provinces, through direct connections to cities in the West and increased access to leisure and sun destinations.
- Adding more sun and leisure flying for central and Eastern Canada, to meet increased consumer demand.
- Designating YYC Calgary International Airport as our single global connecting hub and concentrating all intercontinental 787 Dreamliner flying in Calgary, unlocking opportunity for new routes within North America and to destinations in Europe and Asia.
- Returning to our successful and highly productive, low-cost structure and culture, to ensure relentless competitiveness and affordability for our guests.
Committing to operational excellence
We are proud to be Canada’s most reliable airline, outperforming other airlines in on-time departures, arrivals, and completion factor.
We realize that extreme weather events and other disruptions can cause delays and cascade throughout our system. We continue to learn from these experiences and collaborate with the entire airline industry to create a seamless, reliable and resilient transportation system in Canada.
We are committed to operational excellence and to addressing pain points. Our Operational Excellence plan includes:
- Improving guest-facing capabilities through timely and accurate communications and expanded self-serve disruption management.
- Investing in back-end system development to ensure that our people have the information and tools needed to keep our operation moving.
- Implementing schedule resilience options to isolate disruptions and help our operation recover more quickly.
- Updating our Extreme Irregular Operations playbook to speed up decision making during large scale disruptions.
Connecting Canadians and communities is at the heart of what we do. With our partners and our valuable people by our side, we are committed to actioning our strategic vision and continuing to serve Canadian travellers as the most reliable airline in Canada.