As Executive Vice President and Chief Commercial Officer, John is responsible for WestJet’s network & alliances, revenue management, sales, marketing, WestJet Vacations, contact centre, and guest experience.
Under his leadership, John oversees a group of dedicated teams who enhance the WestJet guest experience and drive the optimization of WestJet’s revenue streams and brand to support the strategic direction and low-cost foundation of the WestJet Group. This includes the deployment of the airline’s fleet of more than 180 aircraft across its growing global network to align with WestJet’s long-term strategy.
John has more than 20 years’ experience in the aviation industry and joined WestJet in 2013 as Director, Network and Schedule Planning. He subsequently held the roles of Vice-President, Revenue and Pricing, and Vice-President, Network and Revenue. John and his team’s commercially driven efforts deliver $5 billion in annual guest revenue.
Before joining WestJet, John was Executive Vice-President, Route Development at InterVISTAS Consulting. During his time there he held responsibility for management of the firm’s air service development practice, leading strategic projects for airport, government and tourism clients in Europe, Asia, the Middle East, Africa and North America.
John holds a Bachelor of Commerce (Honours) from the University of British Columbia in Vancouver, Canada.
John and his family enjoy travelling to sunny destinations.