Of this total, $135,000 is directly attributed to WestJetters who purchased our custom pink ties, scarves, hats, aprons, and pins and wore them throughout the month of October. One hundred percent of the purchase price of these items has been donated to the Canadian Cancer Society and the breast cancer cause.
This year, WestJetters fundraised more than $12,160 for the CIBC Run for the Cure, and an additional $5,170 through the custom pink items. These much-needed dollars will go toward funding ground-breaking breast cancer research, compassionate support services, trusted cancer information and advocacy on behalf of all Canadians.
We had the chance to connect with two WestJetters who shared their personal journey with breast cancer and let us know why this cause is so important to keep fighting for.