When your life’s work is showcasing your Indigenous culture and the Aurora Borealis while spoiling travellers who come from far and wide, hunkering down and waiting out the pandemic is not an option.
“We went from welcoming 25,000 visitors a year to empty teepees, overnight,” said Mike Morin, Chief Executive Officer and part-owner of Aurora Village. “With more than 90 percent of guests coming in internationally, we’ve had to be nimble to keep the lights on.”
For the past 16 months, the team at Aurora turned to running their restaurant and marketing to locals whom they hoped would look close to home when wanting an adventure, it’s been tough but there are beginning to be bright spots.
With some restrictions being lightened and vaccination rates across Canada rising, the Office of the Chief Public Health Officer (OCPHO) is allowing for remote tourism activities to resume in the NWT under certain conditions.