Executive team

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Review individual biographies by clicking the plus sign beside the Executive team member's name.

Edward Sims

President and CEO

Ed Simms

Ed Sims is the President and Chief Executive Officer for WestJet. As President and CEO, Ed is responsible for both the strategic direction of the company and the day-to-day operations. Ed first joined WestJet in May, 2017 as Executive Vice-President, Commercial.

Since starting in the United Kingdom travel industry, Ed has enjoyed a varied career spanning more than 30 years in tourism and aviation across the European and Australasian markets. Prior to WestJet, Ed held senior commercial and operational leadership positions within the Tui, Thomas Cook, and Virgin Groups and served for ten years at Air New Zealand where he led the international wide-body business. His most recent role was as CEO of Airways, New Zealand’s air navigation service provider.

Throughout his career Ed has demonstrated that an emphasis on peoples’ development and transparent communication are the stepping stones to success. Drawn to WestJet’s culture, Ed guides his team based on professional values of accountability, resilience, authenticity, aspiration, and humility.

Board Committees

  • As President and CEO, Mr. Sims attends all committee meetings

Charles Duncan

Executive Vice President and Chief Strategy Officer

Charles Duncan

Charles Duncan joined WestJet in June of 2017 as the President of WestJet Encore. In August 2018 he moved into the role of Executive Vice President and Chief Strategy Officer. He is responsible for developing WestJet’s strategy and for ensuring the company’s ability to execute on strategic goals. Prior to joining WestJet, Charles enjoyed a long and successful career with Continental Airlines and then, through merger, with United Airlines. He navigated the commercial side of the Continental business with roles in pricing and revenue management, network planning, and sales. He was based in Japan for 10 years, and played a key role in Continental’s launch of trans-Pacific service to Tokyo, Hong Kong, Shanghai, and Beijing; ultimately leading to his role as President and Chief Operating Officer of the airline’s subsidiary, Continental Micronesia in Guam.

In his last position at United Airlines, Charles was Senior Vice-President, Technical Operations, where he oversaw the maintenance organization of 12,500 employees, including aircraft line and base maintenance, maintenance planning, reliability, ground service equipment, facilities and supply chain.

During his 20-year career in aviation, Charles has held a number of leadership positions, including Vice-President, Chicago O’Hare Hub, as well as Vice-President, Europe, Middle East, Africa and India for United Airlines.  

“I have spent my career in aviation because it combines my love of aircraft, travel and people,” Charles says. “Coming on board an airline like WestJet Encore with its huge growth curve, passionate employees and caring culture is a perfect fit with my professional background.”

Charles and his wife, Hisaka, met in Japan and have two boys, Zack and Porter. His favourite WestJet destination is the Okanagan Region in BC, served by both the Penticton and Kelowna airports. It combines world-class skiing, water sports, and plenty of outdoor activity, along with terrific locally-grown produce and amazing local wines. All wine-growing regions around the world are special, but for Charles, the Okanagan is the best. .

Cameron Kenyon

Executive Vice-President, Operations

Cameron Kenyon

"It is an honour and a privilege for me to be part of the WestJet family! I am proud of the passion WestJetters have for providing guests with excellent value - a safe, fun, remarkable guest experience at an affordable price. Our focus on caring for each other and our guests sets us apart, and will continue to make WestJet successful."

Cam became WestJet's Executive Vice-President, Operations in November 2015. In this role, Cam is responsible for WestJet's Guest Experience teams (Contact Centre, Airports, and Inflight), Flight Operations (including the Operational Control Centre), Technical (Maintenance) Operations, and Continuous Improvement.

Cam joins WestJet from Mountain Aviation in Denver, Colorado, where he continues to serve as Executive Director for the company’s Board of Directors. Prior to Mountain Aviation, Cam served WestJet in the same role he’s currently in as Executive Vice-President, Operations from 2011 to 2013. Before joining WestJet in 2011, Cam was with Lynx Aviation, a Frontier Airlines’ regional airline in Denver, Colorado, where he served as president and chief operating officer. Prior to Lynx Aviation, Cam held a variety of positions at Frontier Airlines including Director of Flight Operations Training, Chief Pilot, and subsequently Vice-President, Flight Operations, from 2000 to 2008.

Cam graduated from the United States Naval Academy in 1986 where he obtained his bachelor of science in political science. He obtained his master of arts degree in international affairs from American University that same year.

He then served in the United States Navy from 1986 to 1994 in a variety of positions including pilot training officer; safety officer, mission commander and standardization pilot. He also attended the Aviation Safety Officer School at the Naval Postgraduate School in 1993 and obtained his juris doctorate from the University of Colorado School of Law in 1997.

Born in San Jose, Costa Rica, Cam then spent his teen years in Pound Ridge, New York, and was stationed in several locations while serving in the United States Navy.

Cam and his wife, Drew, have three daughters, Caitlin, Hannah and Addy, and a grandson, Eli. Cam's favourite WestJet destinations are Nashville (where Hannah lives) and any island in the Caribbean!

Craig Maccubbin

Executive Vice President and Chief Information Officer (CIO)

Craig Maccubbin

Craig Maccubbin joined WestJet on April 24, 2017 as Executive Vice President and Chief Information Officer (CIO). Craig's journey from Southwest Airlines, where he was the Chief Technology Officer, to a smooth landing here at WestJet keeps him in an industry he truly loves. Craig's range of experiences, expertise and background in low-cost airlines, IT and human resources make him invaluable as WestJet tackles an ongoing technology transformation.

His career in senior leadership roles spans over 25 years, including CIO for Spirit Airlines, LasVegas.com and Black Entertainment Television. Craig still relies on some great advice from his Dad: “You can do anything that you set your mind to. It is only a matter of ‘will you do the work?'”

Craig is proud to have been a key player in the founding of the Aviation Information Sharing and Analysis Center (A-ISAC), a group focused on cyber threat intelligence sharing across the global aviation industry.

Craig is a photographer, a musician, and he collects first edition rare books.

Craig's favourite destination is Scotland because he enjoys visiting the ruins of the family castle, fishing for pike and salmon, meeting the wonderful people, and being in the most beautiful country.

Barbara Munroe

Executive Vice-President, Corporate Services and General Counsel

Barbara Munroe

Barbara Munroe is the Executive Vice-President, Corporate Services and General Counsel at WestJet. Her responsibilities in the corporate services area covers legal, corporate real estate, environment, fuel, government and industry affairs and regulatory, working closely with WestJet’s senior leadership team and board of directors. As General Counsel she charts the airline’s legal strategy and overall corporate governance program. She joined the WestJet family in November 2011, and is thrilled to be part of such a capable management team and fun-loving company.

A graduate of the University of Calgary (where she received both her bachelor of commerce and bachelor of laws degrees), Barbara began her law career with Blake, Cassels and Graydon, LLP in Calgary. After several years of private practice, Barb moved in-house counsel at SMART Technologies. She led the legal group at SMART for eight years, leaving in 2008 in the capacity of senior VP, legal and corporate secretary. Barb then worked with Imperial Oil for several years in the roles of senior counsel and assistant general counsel, upstream.

Barbara was elected to the Crescent Point Energy Corp. board of directors in May 2016.

Barbara lives in Calgary with her husband and two children. She can often be found enjoying the great outdoors by running or cycling. Spending time with her family, especially in Windermere, is very important, and Barbara also looks for every chance to travel, finding new pieces of art (and the occasional pair of shoes) along the way.

Barb’s favourite WestJet destination is Palm Springs.

Mark Porter

Executive Vice-President, People and Culture

Mark Porter

Mark Porter joined WestJet on October 26, 2015 as Executive Vice-President, People and Culture. Mark's arrival at WestJet is a return to the aviation industry. He worked at Bombardier as an aircraft engineer before transitioning to a role in human resources.

Mark's career has also included work at powerhouse Canadian companies. As Chief People Officer at Molson Canada, he played a key role in the Molson Coors merger, and he spent almost a decade as Senior Vice President of Human Resources with Shaw Communications.

While he has many high-level professional accomplishments – which gives credit to the people surrounding him – Mark is proud to sit on the volunteer board for STARS Ambulance. STARS offer time, hope, and life-saving transport to critically ill and injured patients. In 2016-17, STARS flew 3,022 missions, carrying critically ill or injured patients.

Mark's favourite WestJet destination is Dublin, Ireland. Given that Mark comes from Ireland, perhaps there is a bias.

Harry Taylor

Executive Vice-President, Finance & Chief Financial Officer

Harry Taylor

Harry joined WestJet as Executive Vice President, Finance & CFO in October 2015. Harry is responsible for accounting, financial reporting, financial planning & analysis, investor relations, internal audit, procurement, treasury and tax.

Before joining WestJet, Harry spent more than 20 years in retail and consumer packaged goods. He held senior finance and operating leadership roles with Canadian Tire Corporation, Holt Renfrew, Home Depot, and Frito-Lay in both Canada and the United States. Harry began his career in professional services, serving clients for McKinsey & Company for five years and Ernst & Young for three years.

A native of Winnipeg, Harry considers Toronto to be his hometown, even though he has lived in Dallas, Atlanta and Calgary for considerable periods of time. Harry earned a Bachelor of Commerce degree from Trinity College, University of Toronto in 1983, a Chartered Accountant designation from the Institute of Chartered Accountants of Ontario in 1985 and a Master of Business Administration from the University of Western Ontario in 1988.

A passionate and enthusiastic leader, Harry believes strongly in WestJet’s vision and values and is determined to help lead us in delivering great results, as well as great experiences for both guests and WestJetters. His approach - which he will tell anyone who will listen - is simple:

  1. Lead and work like an Olympian (engage in a relentless pursuit of perfection)
  2. Avoid embodying Einstein’s definition of insanity (doing the same thing over and over again, expecting different results)
  3. Look out the window (give others credit) and look in the mirror (take responsibility).

Steven Greenway

Executive Vice-President and President, Swoop

Steven Greenway

Steven Greenway is Executive Vice-President and President, Swoop. 

Steven Greenway joined the Swoop family with accountability for all aspects of the launch and business strategy, including short and long-term planning, branding, pricing, product development, and successful operationalization of Swoop in 2018 and beyond. Steven will drive Swoop’s footprint in Canada in support of the WestJet Group’s long-term global growth strategy.

Steven’s career spans more than 20 years of airline, loyalty, and advisory experience with particular emphasis on low-cost carriers (LCC).  Having worked across the world with start-ups, turn-arounds and established leading airlines, Steven is adept at building “something from nothing.”

With a range of C-level and board roles undertaken, Steven’s areas of expertise range from sales and distribution, to planning and revenue management, ancillary revenue, E/M-Commerce, loyalty and commercial strategy.

More recently Steven was the CEO of reward-U, the pioneering low-cost carrier loyalty/everyday program of HK Express, and Board Director of Zuji, one of Asia’s leading online travel agencies. Prior to that he was a founding member and Chief Commercial Officer for Scoot, Singapore Airlines’ successful mid to long-haul LCC.  Steven has a Bachelor of Economics and a Bachelor of Political Science.

Steven reports directly to Ed Sims, President and CEO WestJet Group.